Marketing Mag | Australian marketing news, trends and resources
Managing a global marketing team with Neolith’s marketing director. Billy Klein October 31, 2024. With global markets now more accessible than ever, expanding your brand internationally has become easier – often achievable without leaving Australia – thanks to the wide array of technology available ... Featured, News.
News - The latest updates on marketing & advertising | Marketing …
Change Makers, Featured, News. Marketing industry appointments and new business in August 2024. Billy Klein August 29, 2024. Marketing will keep you updated with all of the movements within the industry in August 2024. This article will continually update throughout the month.
Marketing Mag’s most-read articles of 2023 | Marketing Mag
Marketing Mag’s most-read articles of 2023. Ned Lupson December 28, 2023. At the end of a frantic year of technological anticipation, social media upheaval and bulldozed budgets, it’s time to reflect on the 10 stories that most stood out to our wonderful readers, with a local campaign topping the list. Good campaigns are as popular as ever ...
Unlocking the power of AI in marketing: Debunking common myths
Oct 9, 2024 · Myth #3: AI is a magic bullet. If you think AI is the magic wand that will solve all your marketing woes, you’re setting yourself up for disappointment. While AI can streamline processes and generate insights, human involvement is still crucial to success with AI. If your marketing strategy is failing, AI won’t magically fix it.
Featured - Marketing & advertising stories in greater depth
Featured, News. Thanks for Zero: Contemporising a 90s cult classic for Gen Z revellers. Billy Klein October 30, 2024. 30 years after Sub Zero’s launch in 1994, Carlton & United Breweries has resurrected the 90s cult classic premix brand to release Australia’s first zero-sugar cola and vodka beverage. A fun nostalgic brand, classic drink ...
What marketing will look like in 2030
Marketing Mag June 9, 2021. Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios looks ahead to the year 2030, speculating on how the industry will evolve and change. According to etymologists, the term ‘marketing’ first appeared in the sixteenth ...
ESG and Net Zero: creating meaningful marketing for Australian ...
Feb 15, 2022 · ESG and Net Zero: creating meaningful marketing for Australian consumers. Phrases like ESG (environmental, social and corporate governance) and net-zero have become buzzwords in businesses in recent years. But what do they really mean for marketers and consumers? Rob Shwetz looks at how consumers are becoming even more conscious of …
How Aussie marketers can navigate the upcoming privacy law …
Aug 22, 2024 · The first major change is around consent. For marketers, collecting data, traditionally, was a relatively straightforward process. People would just need to click ‘agree’ and move on. However, with the upcoming changes, explicit and unambiguous consent will become the new norm. With consumers becoming more educated on privacy matters, and ...
Social & Digital - The latest on marketing & social media
Change Makers, Featured, Social & Digital. Why ANZ is doubling down on its people in the AI era of marketing. Billy Klein August 28, 2024. The marketing industry has, and will always be, one that is constantly evolving. As technology advances, careers and role responsibilities adapt to keep pace with customers’ needs.
Owning the performance: Why brands are taking back control of ...
Taking control of performance marketing activities provides an important window into consumer spending patterns. This gives valuable insights into how variables like price, creative, and specific channels impact spending, which in turn helps inform the type of wider business decisions that drive long-term sustainable growth.