A report by the World Federation of Advertisers and MediaSense reveals that 75% of major global brands plan to change how ...
Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in ...
Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China ...
Legacy media faces a crisis of trust. Misinformation, algorithmic manipulation, and a fractured truth threaten the very ...
Omnicom Media Group's PHD China has won the Bosch China media account, valued at $35 million according to COMvergence, from ...
The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...
Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.
The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult ...
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed ...
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...