Despite the persistent inflation and sluggish demand, several leading FMCG and retail brands are doubling down on their premiumization strategies, reshaping their approach to appeal to discerning ...

Gurjeev Singh Kapoor, Head of Distribution at Disney Star, has stepped down ahead of the merger between Reliance Industries ...

Honda sold roughly 13,000 Prologues, its mid-sized electric SUV, in the three months ending Sept. 30. While that’s still ...

Representational Madison Loop, a unit of Madison World, has won the SEO mandate for Liquify, an innovative fintech platform ...

Walmart is offering new incentives to its Spark Driver network for the holiday season to compete with Amazon in the ...

Succession is a critical issue for Italian family-owned businesses like Prada, and it's not typical that founders take action ...

E-commerce platform Flipkart's logistics arm reported a more than five times surge in its net losses to Rs 1,718.4 crore last ...

ETBrandEquity.com brings latest siddhartha roy news, views and updates from all top sources for the Indian Marketing & Advertising industry.

Sony India, experiencing substantial growth in its gaming sector due to the PlayStation 5's success, is now eyeing India as a ...

Expectations from a brand and the consequent brand evaluations are predominantly the result of brand positioning and ...

Keywords are no longer about what it is; they are about helping search engines understand what your content means and the ...