WPP is mandating its employees return to the office four days a week, according to an internal memo from the holding ...

W+K Portland will again lead DoorDash’s Super Bowl creative following 2024’s award-winning “DoorDash All the Ads” stunt.

The move to remove the system that was set up in 2016 to combat viral hoaxes aligns Meta more closely with Elon Musk’s X.

Lay’s is returning to the Super Bowl after a two-year hiatus in a bid to acquaint more Americans with its All Dressed chip flavor, already a fan-favorite in Canada. The spot will come from Highdive, ...

Publicis has hired Geoff Calabrese as its chief commercial officer. He most recently served as the CEO of North America Investment at Omnicom Media Group, a role he was appointed to last month.

IAS product launch is a bright spot for the company amid sale rumors, insider trading suit and chief financial officer ...

Amelia Dimoldenberg teams up with Bumble for a year-long content series, ESPN launches a TikTok influencer push—and more.

Technology can unlock actionable data, but human creativity drives meaningful impact throughout the creative lifecycle.

These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

As 2025 begins, marketers are concerned with looming tariffs, preserving creativity amid increasing AI and retaining talent.

McDonald’s, the world’s largest restaurant company, announced that it will no longer set “aspirational representation goals.” ...

Meta Platforms Inc. elected three new directors to its board, including Ultimate Fighting Championship CEO Dana White, one of the media industry’s most influential executives and a high-profile ...