"Fashion, style, sneakers and culture all move in a cycle, and it's time for basketball shoes to come back into the forefront ...

Appearing in the Super Bowl for the first time since 1998, Nike featured its top women star athletes in its commercial. Caitlin Clark, Sha'Carri Richardson, A'ja Wilson, Sabrina Ionescu, Jordan Chiles ...

The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

Mayonnaise, coffee, and a whole lot more commercials are premiering to big money in 2025. Watch them all right here.

"A high-performing court shoe," says a reviewer. "After owning several Witness 7 pairs in US 11, I had to get the next size ...

This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend ...

They traded Jarrett Allen & Caris LeVert, as well as 4 first-round picks and 3 pick swaps to acquire James Harden. … just to move Harden for Simmons, Seth, Drummond and 2 1st round picks.

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Another showed appreciation for Harden’s mentorship ... I don't know about James being ‘now,’ but special is definitely next. 😂♥️” Kaleena Smith, a five-star prospect and the ...

“I was expecting a trade to happen and I’m glad I ended up here. James [Harden] is one of the greatest guards ever and he makes your job easier for you. I’m in good shape and I’m read ...

Bronny James is unlike any other rookie ... Keeping that in mind, Arenas believes that Nike should make him an offer. He said, “You already know that every mother****n kid is buying Bronny’s shoes.” ...