Celsius’s push comes at a time when drinking habits in young adults are changing. There are still some college students ...

Juice Monster Rio Punch is the new flavor from Monster Energy.

While Hershey is famous for indulgent snacks, its latest offerings cater to fitness enthusiasts, focusing on healthier ...

The initial tranche of products will include the sweet giant’s Bubble Yum, Jolly Rancher, Hershey's Milk Chocolate and Reese's brands.

The company markets its highly caffeinated products as fitness drinks, featuring ingredients such as green ... given energy drink may not prove the panacea that customers hoped it they would, or ...

Sixty-four-year-old Ian McLean knows you better than you know yourself. As a Bay Area marketing expert and self-described cultural observer, that’s probably his most important job. And, whether you ...