The initial tranche of products will include the sweet giant’s Bubble Yum, Jolly Rancher, Hershey's Milk Chocolate and Reese's brands.

Sixty-four-year-old Ian McLean knows you better than you know yourself. As a Bay Area marketing expert and self-described cultural observer, that’s probably his most important job. And, whether you ...

Celsius’s push comes at a time when drinking habits in young adults are changing. There are still some college students ...

The Hershey Company has struck a deal with C4 Energy to bring a line-up of protein powders and energy drinks with flavors ...

A production line in a warehouse in western Afghanistan churns out 24 energy drinks every second, feeding a thirst for the tonic used to mask life's hardships and lift wilting spirits.

Rolling out this week across major US retailers, including HEB, Amazon and C4’s website, the new canned energy drinks are based on three popular Jolly Rancher flavors: blue raspberry ...

Juice Monster Rio Punch is the new flavor from Monster Energy.