Super Bowl LIX MVP Jalen Hurts wore a "Love, Hurts" Jordan Brand hoodie during the Eagles' 2025 Super Bowl parade.

During Budda Baker’s rookie season with the Arizona Cardinals in 2017, the safety sent a pair of cleats to his former ...

The "Love, Hurts" campaign is fueled by doubt, as Jordan Brand's caption on that clip makes clear: Some people want to hate ...

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...