Streaming marketing airings on TV commercial content were down 21% to 207,220. All this produced 17% fewer impressions to 83 ...

The condition of this new show, “Doc” -- the first network drama of 2025 premiering Friday -- is not yet determined either ...

Yes, this is another one of those annual prediction columns, breathlessly prognosticating what the new year will bring — or maybe it’s not? My top five predictions for 2025: 1. Total retail sales in ...

Advertisers and publishers seem to have a limited understanding of all Microsoft Advertising's capabilities. "We're known for ...

Both its games averaged 24.2 million viewers -- a healthy holiday-day broadcast-like viewing result. And Netflix passed the ...

Of course, product launches were another hot topic in the top 10. Kenvue landed two stories there: Tylenol’s “Easy to Swallow” brand extension at no. 5, and Versalie, which provides virtual menopause ...

This year's thumbs-up and thumbs-down "TV Blog" reviews ran the gamut, just like the vast jumble of content on TV itself - ...

This year’s most-read stories in research, retail, beauty and apparel are a humbling reminder that while every journalist has their personal favorites, Marketing Daily readers are voracious omnivores.

TikTok is fighting to stay in the United States, despite China's laws that say its parent company must share data with its communist party.

A continuing trend is the deteriorating trust among advertisers and agencies, particularly on issues related to the advertising supply chain. Advertisers are "designing for greater transparency," and ...

Akkio, an AI data platform for ad agencies, earlier this year released what its CEO calls the first AI data platform and ...

It's the third recent M&A transaction for Stagwell in the Middle East/North Africa region following the acquisitions of ...