Contributor of the Year Myles Suer on hyper-personalized journeys, AI's transformative power, and the data-driven future ...

Contributor of the Year Justin Racine on phygital shopping, AI buddies and the next big retail trends brands can’t ignore.

How AI, CMS and DXPs defined digital experiences in 2024, with insights from ground-floor practitioners and industry data and ...

How CMOs can strategically leverage the right technology to encourage and drive marketing innovation and achieve their ...

Looking ahead to 2025, the question of whether companies can generate a return on investment — especially in generative AI — ...

At LinkedIn, we’re always iterating and building products designed with B2B marketers in mind. We’re excited to expand the ...

Better customer retention. By identifying dissatisfaction early, sentiment analysis aids proactive interventions, which helps to reduce churn and improve loyalty. Transformative business insights.

Are You Great at Marketing or Just Lucky? Content marketing is often the heart of B2B marketing strategy. It is the best way to share messaging about the value of a service, product or software ...

Digital customer experience in 2024 is defined by profound shifts in how businesses engage with their customers. The 2024 CMSWire State of Digital Customer Experience report highlighted a growing ...

AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.

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