While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand ...
A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… ...
We spoke to Diageo's Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback