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Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.

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Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.

Ben Lund is the founder of Rise Marketing Group, a performance marketing agency focused on advertising, SEO and email marketing. Prior to launching Rise, he worked at both Google and Yahoo!. SEO ...

Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.

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