Among today’s creative highlights, John Cena stumps for McDonald’s McValue menu; Hanes dresses models in past-their-prime underwear; and Wealthsimple puts a slug at the center of a cinematic spot.

Hyundai’s marketing campaign, called “Add to Cart,” is set in an Amazon fulfillment center. It features animated toys and other merchandise amidst stacks of Amazon’s familiar shipping boxes. Innocean ...