In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

This is possible because of Microsoft's investment in cloud gaming via Xbox Game Pass Ultimate, which starts at $19.99 and supports game streaming on a growing array of third-party devices. "This Is an Xbox invites people to play with Xbox across multiple ...

Microsoft Gaming CEO Phil Spencer has confirmed plans to develop an Xbox handheld console, aiming to compete in the mobile gaming market alongside Nintendo Switch.

Microsoft is reimaging the way Xbox Game Pass Quests award Rewards points, but only some players are currently able to try out these new changes.

UPDATE: Microsoft has confirmed the release of Spyro Reignited Trilogy on Game Pass. In a blog post, Microsoft said Spyro Reignited Trilogy hits Game Pass tomorrow, November 12. That's on Game Pass Standard, Game Pass Ultimate, and PC Game Pass, for cloud, console and PC.

Microsoft has been trying to expand Xbox to multiple devices for more than five years now, and now it’s launching a marketing campaign to make it very clear that it thinks every screen is an Xbox now.

Microsoft gaming head Phil Spencer has made no secret of his interest in an Xbox handheld to compete with the best handheld gaming PCs, such as the Steam Deck OLED and Asus ROG Ally X. But in an interview with Bloomberg,

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new “This is an Xbox” marketing campaign that aims to redefine what really is an Xbox in 2024.