One reveler could be seen holding the book aloft as they marched down the street. Another fan read a passage of the book ...

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Climbing poles has become a tradition in Philadelphia, but one Eagles fan took it to an academic level on Sunday night!

I read it one day and had it on my heart that A.J. would like it … I think it was God. I had it on my heart to give it to him ...

"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.

Inner Excellence' becomes Amazon best seller. Prior to Brown's "endorsement" of the book, "Inner Excellence" wasn't cracking ...

Jim Murphy reflects on the attention he's received from A.J. Brown's endorsement of his book and the relationship between the ...

The big picture: The viral moment vaulted Murphy's book "Inner Excellence" to the top of Amazon's bestseller list. Murphy ...

The wide receiver said the book, which provides mental techniques to improve lives, brings him a 'sense of peace.' ...

In an interview with NBC Philadelphia, "Inner Excellence" author Jim Murphy reacts to A.J. Brown and Eagles fans helping his ...

Brown's decision to read Jim Murphy's "Inner Excellence" during Philadelphia's wild-card round has dominated news cycles ...

A.J. Brown has helped the "Inner Excellence" book authored by Jim Murphy rise to popularity over the past week, as the story ...