"It's not exactly feasible to force someone to undergo the fMRIs. The [fMRI] machines are huge and extremely unwieldy; it would be very hard for a person to go through that and not be aware of it." ...

Using functional Magnetic Resonance Imaging (fMRI), the team recorded brain ... Through sophisticated machine learning techniques, they unraveled the brain activity patterns that encode pleasant ...

Combining virtual reality and non-invasive deep-brain electrical stimulation, researchers have improved healthy individuals’ spatial memory – the kind that helps you remember where you left the car ...

By scanning the brains of people while they watched movie clips, neuroscientists have created the most detailed functional ...

New brain-coding technology brings us one step closer to mind reading.

By analyzing fMRI scans of people watching films, neuroscientists have created a comprehensive functional map of the brain, ...

According to a 2013 study published in the journal Psychology & Marketing, researchers used an fMRI machine to measure the brain activity of participants as they viewed different types of packaging.

By scanning the brains of people while they watched movie clips, neuroscientists have created the most detailed functional map of the brain to date. The fMRI analysis shows how different brain ...

AI and machine learning advancements are also expected to improve the speed, accuracy, and affordability of diagnosing brain disorders. Technologies such as functional magnetic resonance imaging (fMRI ...