SANTA CRUZ, Calif. (KGO) -- The last wave of customers rolled into an iconic surf shop Tuesday in downtown Santa Cruz. The flagship O'Neill Surf Shop on Pacific Avenue is shutting down.

“We have enjoyed being a part of the Downtown Santa Cruz community for the past 25 years and look forward to seeing our customers at our other O’Neill Surf Shop locations.” “This store’s ...

No matter what season you plan to visit, you'll find an extraordinary schedule of special San Francisco and Santa Cruz events and things to do including surfing contests, surf film premieres ...

so we expect to be busier now that they're gone," said Elfin Saffer with the Pacific Wave Surf Shop. "It's always hard to see a long-standing business leave downtown Santa Cruz, but we are feeling ...

SANTA CRUZ — City of Santa Cruz staff provided an overview ... major damage due to one of the strongest west swell and high surf events that we’ve experienced on record,” said Huffaker ...

In a shocking public event, a local activist set fire to himself in downtown Santa Cruz, just hours after both the second ...

Restaurants and shops have different opening and closing times. For more information, check out the City of Santa Cruz's website. Beginner Surf Lesson in Santa Cruz (38 reviews) Tea By The Sea ...

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