In the ad, the Hollywood sign’s two Ls are flipped upside down to pay homage to Doncic’s No. 77 jersey number.

With the victory, Los Angeles has now won six straight. After a middling start to the season — JJ Redick’s club was 12-11 on ...

Gatorade shared the short video on social media, which features the renowned "HOLLYWOOD" sign with the L's replaced with ...

Luka Doncic's Lakers debut was everything you wanted to see from a player destined to be immortalized. It was a glimpse, near ...

Los Angeles has won 11 of its last 13 games, including five straight. Even as LeBron James sat Saturday against the Pacers, ...

Rui Hachimura and Jaxon Hayes, who averaged a combined 18.7 points going into Monday night’s game, finished with a combined ...

Here's a look back at Los Angeles' storied history of continuously reloading by adding some of the biggest names in the NBA.

The top 10 greatest players in NBA history is a commonly debated topic, but what does artificial intelligence have to say ...

The Los Angeles Lakers were finally able to begin the Luka Doncic era on Monday night, as the star guard made his debut for the purple and gold in a 132-113 win ...

In 1992, after retiring from the Lakers due to testing HIV-positive, Magic Johnson stole the show at the NBA All-Star Game ...

Los Angeles Lakers legend Michael Cooper chose between Larry Bird, Michael Jordan, and other stars as the toughest players he ...

The team's stated goal is to “spread goodwill worldwide," and it has routinely contributed to basketball’s growth and society’s betterment.