Shoppers in China are getting rare discounts on iPhones as Apple faces growing competition from local brands. The four-day promotion, which starts this Saturday (4 January), includes discounts of as much as 500 yuan ($68.50, £55.30) on some of the US technology giant's newest handsets.

Apple Inc. has kicked off the new year with iPhone discounts in China, underlining the challenges facing the tech giant in one of the world’s most populous countries.

Screenshot from Apple China's official website regarding the new year promotion event, which runs from Saturday to Tuesday, offering discounts of up to 800 yuan ($110). Photo: App