Tesla sold 203,221 vehicles in California last year, down from 230,010 in 2023. Due to the decline in sales, Tesla’s market share dropped from 60.1% to 7.6%. The Model Y was California’s best-seller, delivering twice as many units as the RAV4.

Tesla’s registrations declined despite the company adding a fifth model — the polarizing Cybertruck — to its lineup last year.

Tesla lost market share and saw a sales decline in California in 2024. Is Elon Musk's support for Donald Trump hurting sales?

Last year’s sales and market share declines should worry Tesla, as California is far and away the most important state for EVs in the U.S., but it’s not all bad news. The company’s Model Y SUV was the best-selling EV in the state, racking up nearly 129,000 sales; this vehicle is also the most popular EV in the world.

Tesla’s sales have dropped by double digits in California, the most important EV market in the US, all while the rest of the EV market is growing.

Still, the Model Y crossover continued to be the top-selling vehicle in the state, with about 129,000 units sold last year. The Model 3 sedan was a distant second, with around 53,000 cars delivered. Tesla's electric-vehicle registrations in California fell about 12 per cent last year,

Tesla's sales in California fell sharply in 2024, marking its first annual decline in the state as competition intensifies.