WPP is mandating its employees return to the office four days a week, according to an internal memo from the holding ...

These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

W+K Portland will again lead DoorDash’s Super Bowl creative following 2024’s award-winning “DoorDash All the Ads” stunt.

The move to remove the system that was set up in 2016 to combat viral hoaxes aligns Meta more closely with Elon Musk’s X.

IAS product launch is a bright spot for the company amid sale rumors, insider trading suit and chief financial officer ...

Technology can unlock actionable data, but human creativity drives meaningful impact throughout the creative lifecycle.

Amelia Dimoldenberg teams up with Bumble for a year-long content series, ESPN launches a TikTok influencer push—and more.

Publicis has hired Geoff Calabrese as its chief commercial officer. He most recently served as the CEO of North America Investment at Omnicom Media Group, a role he was appointed to last month.

Hyundai’s marketing campaign, called “Add to Cart,” is set in an Amazon fulfillment center. It features animated toys and other merchandise amidst stacks of Amazon’s familiar shipping boxes. Innocean ...

Lay’s is returning to the Super Bowl after a two-year hiatus in a bid to acquaint more Americans with its All Dressed chip flavor, already a fan-favorite in Canada. The spot will come from Highdive, ...

German engineering and technology company Bosch will air its first Super Bowl commercial, the company announced Monday at a ...

McDonald’s, the world’s largest restaurant company, announced that it will no longer set “aspirational representation goals.” ...