Breaking down best commercials from Super Bowl

Non-alcoholic beer gets own, hilarious Super Bowl commercial as sales surge
Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research firm NIQ told NBC. Non-alcoholic beer is the most popular in the category, making up 84% of total sales.
The best and worst Super Bowl commercials of 2025, according to experts
Super Bowl 59's ad lineup had some winners and plenty of losers among its crop of new commercials. Read what the experts say.
The Best Super Bowl Commercials of 2025
Meg Ryan, Billy Crystal, and Willem Dafoe are among the grownup stars who showed up in ads during the big game
10 best Super Bowl 2025 commercials, ranked
Which ads landed on top of our 10 best Super Bowel 2025 commercials? Here's a hint: It wasn't a sequel to last year's winner.
Want to watch Super Bowl 2025 commercials early? These ads are already live.
Some advertisers release their commercials ahead of the big game. Here are ads to watch before the NFL's 2025 Super Bowl.
Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps
This year’s Super Bowl commercials are going for laughs, with advertisers betting that American could use a little break.
Marketink: This Year's Super Bowl TV Commercials Relied on Comedy, Nostalgia
Viewers agreed that this year’s Super Bowl commercials relied on comedy and nostalgia -- perhaps in an effort to avoid backlash by offending anyone.
Best Super Bowl LIX beer commercials: Humor wins over nostalgia
With Bud Light, Stella Artois, Michelob Ultra, Coors Light, and Budweiser all having a moment during the big game, which of the Super Bowl LIX beer commercials resonated with viewers or did they leave people hungry for more food and beverages?
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Michelob ULTRA's Viral Super Bowl LIX Commercial With William Dafoe, Catherine O'Hara Sparks Sequel Buzz
Experience the excitement of Michelob ULTRA's Super Bowl LIX commercial featuring Willem Dafoe and Catherine O'Hara as they ...
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Michelob Ultra pickleball commercial: Inside the 2025 Super Bowl ad with Randy Moss, Sabrina Ionescu
Super Bowl commercials have become more elaborate and star-laden each year, and beer brands are all-in on celebrity cameos ...
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Willem Dafoe & Catherine O’Hara Are Pickleball Hustlers In Michelob Ultra Super Bowl 2025 Commercial
Willem Dafoe and Catherine O'Hara are the ultimate pickleball hustlers in Michelob Ultra's Super Bowl 2025 Commercial.
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Budweiser, Lay's, Michelob Ads Win The Super Bowl
Stella Artois, the NFL and Novartis also got plenty of love, as most advertisers relied on humor and nostalgia.
Star Salaries for Super Bowl Ads: $3M-$5M Fees Are Norm This Year as Spots Lean Into Celebs
Sources say that the all-in cost for a Big Game commercial this year is $10 million to $12 million on the low end, and $20 ...
Super Bowl Ad: Channing Tatums teams up with Wrexham AFC for SToK
Channing Tatum teams up with Wrexham AFC in a new Super Bowl commercial for SToK Cold Brew Coffee. (Source: STOK COLD BREW) ...
Super Bowl averaged a record 127.7 million US viewers
Despite the game being a blowout, Sunday night's Super Bowl averaged a record 127.7 million U.S. viewers across television and streaming platforms for Philadelphia's 40-22 victory over Kansas City.
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Willem Dafoe and Catherine O’Hara Are Pickleball Hustlers in Michelob Ultra’s Super Bowl Ad
The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded ...