"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.

As Brown’s reading material during an Eagles playoff game went viral, the author points to a message from the book: “There’s so much more to your life than the business of just trying to achieve.”

In an interview with the TODAY Show on Jan. 15, author Jim Murphy reflected on the overnight success of his self-help book 'Inner Excellence,' after Philadelphia Eagles player AJ Brown was seen reading it during a game on Jan.