Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

Shein, the Chinese fast-fashion company, has returned to India nearly five years after a ban, partnering with Mukesh Ambani's Reliance Retail, highlighting India's adoption of a market-for-technology approach similar to China's.

The new Shein India application, which went live last Friday, has products which are manufactured, marketed and sold only by Nextgen Fast Fashion, a fully owned subsidiary of Reliance Retail Ventures Ltd.

Shein returns to India under Reliance Retail. Renwed focus on local supply chain and compliance with data privacy laws.

Shein was among several Chinese apps banned by the Indian government in 2020 due to concerns over data security and national interest.

Reliance Retail, headed by billionaire Mukesh Ambani, has brought back Chinese fashion giant Shein to India with the launch of the Shein India Fast Fashion app. This move marks Shein's return after it