Major League Soccer and MLS NEXT have announced details for the 2024 Generation adidas Cup, including the most global field in the competition’s 15-year history. The premier international youth ...

Everything you need for match day - live scores, highlights, news, MLS Fantasy, and more!

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can make millions.

Adidas has recently launched the SS25 Optime ... Strength training continues to gain popularity among the next generation of athletes. This brand-new collection addresses the practical needs ...

Today marks the launch of Harden Vol 9, the latest basketball shoe from adidas Basketball, designed in collaboration with NBA superstar James Harden. Known for his signature swagger and uncompromising ...

Basketball has proudly announced the signing of Satou Sabally, a rising star in the WNBA and key player for the German women’s national basketball team.

Opinions expressed by Forbes Contributors are their own. Cassell Ferere founded PAGE magazine covering circularity in menswear. The Adidas Community Lab is an accelerator program designed to ...

The adidas Harden Vol. 9 in the "Cyber Metallic ... “unapologetic attitude on and off the court that encourages the next generation of basketball icons to stand out.” According to Harden ...

Adidas’ global general manager of sportswear and training. “Knowing that strength training continues to be the fastest-growing workout type amongst the next generation, we set out to design ...