E-commerce giant Shopify Inc. (NYSE: SHOP) is one of those tech stocks still very much trading in the shadow of its COVID-era highs. Its story is one of an eye-watering rally and a painful, nearly 90% crash from which it's still recovering.

Redburn Atlantic upgraded Shopify and raised its price target to $99. It credited Shopify's social media integrations and innovations. Shopify is delivering solid growth, but it still looks expensive.

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price,