Nio has been expanding its brand portfolio to help it address larger segments of the market and cater to more niche needs.

NIO (NYSE:NIO) is one of the hottest EV car companies in the world and a top 10 largest in the world (3rd largest in China).

But Nio's problems in 2024 didn't end with its domestic price war. The company also exports its vehicles, and Europe's ...

Firefly is a new brand from Chinese EV maker Nio, set to launch in global markets. Their first model is a small EV hatchback ...

Nio, the Chinese electric vehicle (EV) manufacturer, has unveiled its Firefly-branded small car, designed to compete with BMW ...

Once regarded as one of China’s brightest EV stars, Nio has failed to generate a profit and has had several near-death ...

NIO's Q4 deliveries fell short of expectations, highlighting sluggish growth in the competitive Chinese market. See why I'm ...

Chinese automaker reveals new Firefly brand of premium electric compact cars, set to launch in China and Europe in the first ...

“Firefly is very competitive because it is a product developed with real smart EV technologies, which Nio has been investing in the last decade. We are confident in its product competitiveness ...

The Chinese EV maker’s annual sales would need to reach 100,000 to make European output “a reasonable business decision,” CEO ...

The first came in 2019 after heavy spending on marketing and splashy showrooms failed to generate demand for its ES8 and ES6 ...