For starters, the OLED Evo M5 and OLED evo G5 ranges will both boast LG’s new Alpha 11 Gen 2 processor, which LG claims uses more power and much-expanded AI and machine learning capabilities to further improve picture and sound quality over 2024’s already hugely acclaimed G4 series.

CES 2025, held in Las Vegas from Tuesday to Friday this week, is one of the world's largest tech trade shows where companies unveil their latest innovations. This year, among the standout announcements is an LG OLED TV, claiming to be the "brightest TV on the market”.

LG's new AI experience in the M5 and G5 allows for a more personalized and tailored user experience. Here's what to expect.