Social Samosa
WEBBy Pranali Tawte. Jul 19, 2024 20:05 IST 5 Min read. Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies.
[Download] Social Media Calendar 2022 by Social Samosa
WEBJan 2, 2022 · The free downloadable Social Media Calendar 2022 includes holidays, celebrity birthdays, and all days that stir conversations on social networks that brands can be a part of. With a content bank planned ahead, put your best foot forward and avoid the last-minute hassle when these occasions are trending on …
Brand Saga: The Parle G advertising journey; 8 decades of …
WEBOct 9, 2019 · From Parle’s Gluco to Parle-G. Years passed. In 1980, Parle identified the need to stand out amidst the many newly launched glucose biscuits and rebranded the product from Parle’s Gluco to Parle-G and used newspapers, radio to spread the word and thus continued the iconic Parle G advertising journey. In 1982, Parle G …
#BrandSaga: Nokia- A resounding success story of ... - SocialSamosa
WEBMar 20, 2019 · The first phone call on a cellphone in India was made on a Nokia handset through Nokia network in July 1995 when Jyoti Basu, the then CM of West Bengal Chief had ringed then Union Telecom Minister Sukhram in New Delhi. "My first phone was a Nokia phone. This was when making a call cost Rs. 16, and was a privilege.
PSA campaigns that helped humanity through difficult times
WEBFeb 22, 2021 · PSA campaigns have somewhat formed the structure of advertising to become the backbone of the industry. These campaigns not only deliver a message in public interest but also help in changing public attitudes and behaviour towards a social issue, bringing about a difference on the ground level. The Pulse Polio campaign by the government of ...
How Lay's Smile Campaign was customized for each global market
WEBMar 5, 2020 · Lay's, has adapted the Smile campaign basic the political, cultural, and economic situation of the market. Thus there is the beauty of Bali in the Indonesian campaign and breaking stress and daily monotony in the Egyptian campaign. India, as we all know, was more celebrity & influencers focussed, …
Shot On iPhone: A Campaign that turned into a phenomenon
WEBAug 18, 2020 · Presently, #ShotOniPhone has been populated with more than 15 million posts (to date) on Instagram alone and is arguably one of the most successful UGC campaigns that launched an online movement that is relevant till today and is revived each year. This year Apple specified the contest to Shot On iPhone Night Mode Challenge, participants shared ...
Agency Feature: SocioPool - SocialSamosa
WEBSep 29, 2019 · The agency has its own production house called SocioHub. Established in 2015, SocioPool is a leading digital and influencer marketing company that connects brands with passionate and socially-engaged audiences, with the help of influencers on YouTube, Instagram, TikTok as well as singers and celebrities. We are the first company to …
Brand Saga: Asian Paints- Promising long lasting ... - SocialSamosa
WEBApr 3, 2019 · The series went onto build a distinct identity of the brand. Asian Paints, Ogilvy and Festive Advertising. After RK Laxman stopped drawing the cartoon, Asian Paints and Ogilvy joined hands to launch a new marketing strategy by focusing on festive occasions with their tag line "Har Ghar Kuch Kehta Hain" (Every home says something about its owner). The consumers were now looking for more and a ...
Surrogate Advertising: Brands that marketed alcohol without …
WEBFeb 24, 2021 · This is called Surrogate Advertising. In India, since the ban on advertising liquor products is in force, brands leverage this form of advertising to keep their products active in the minds of customers. Brands like Imperial Blue, Royal Stag, and Kingfisher have come out with campaigns that do not imply anywhere that they might be an alcohol brand.