Digital Marketing News | Marketing Dive
WEBMarketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original sneaker battle, but fierce competition fueled Nike and Adidas ...
Burger wars: How Burger King's rivalry with McDonald's …
WEBMay 17, 2022 · Burger wars: How Burger King’s rivalry with McDonald’s reverberates through adland. Despite McDonald’s boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King’s marketing innovations have had lasting impact. This article is part of a four-part series about famous brand rivalries. For …
How Coke and Pepsi's rivalry shaped marketing — and where it …
WEBMay 3, 2022 · With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
Celsius CEO on keeping a disruptor’s edge and staying focused on …
WEBOct 9, 2023 · Parent Celsius Holdings grew revenue in North America by 114% year-over-year in the second quarter to reach $311 million, and the company is eyeing a bigger global footprint. Below, Marketing Dive spoke to CEO John Fieldly about the MLS tie-up, the influence of PepsiCo and keeping a disruptor’s edge on an increasingly broad stage.
Netflix boosts advertiser dealmaking with fine-tuned strategy
WEBAug 20, 2024 · Dive Brief: Netflix closed its second year of advance negotiations with advertisers, boasting a 150% increase in ad sales over 2023, according to a blog post shared Tuesday. The results were in line with company expectations. The streamer has struck deals with all of the major ad-holding groups, along …
Social Media Marketing News | Marketing Dive
WEB3 days ago · E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet. “Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers. By Chris Kelly • …
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
Mtn Dew reaches out to gamers, outdoor enthusiasts with rewards ...
WEBMar 25, 2024 · PepsiCo’s Mtn Dew is upping its marketing to niche audiences with the launch of two yearlong rewards programs that target consumers interested in the outdoors or gaming, according to a press release. The brand recently sponsored related events to support the programs. The Outdoor Gear Program invites consumers to …
How Yum Brands generates sales, cultural impact with a three …
WEBJun 17, 2021 · How Yum Brands generates sales, cultural impact with a three-pronged marketing framework Former CEO Greg Creed and CMO Ken Muench went deep with Marketing Dive on an R.E.D. strategy — also the subject of their new book — that has turned brands like Taco Bell into category trendsetters.
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